Last updated: January 2026

Privacy Policy pk44 — Data Protection and LGPD

This Policy explains how pk44 collects, uses, stores, and protects your personal data in accordance with the General Data Protection Law (LGPD — Law 13.709/2018) and Brazilian sports betting regulations. Please read it carefully to understand your rights and how to exercise them.

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How the pk44 Protects Your Data

The pillars of our privacy approach — a summary before the full document

End-to-End Encryption

All connections between your mobile device or computer and pk44's servers are protected by SSL/TLS encryption. Your registration data, banking information, and betting history are never transmitted without protection.

You Control Your Data

In accordance with the LGPD, pk44 ensures you can access, correct, export, and request the deletion of your personal data at any time — except where retention is a legal obligation.

Data Stored in Brazil

The personal data of pk44's Brazilian users is stored on servers located in Brazil or in countries with a level of data protection equivalent to that required by the LGPD, as assessed by the ANPD.

No Sale of Data to Third Parties

Pk44 does not sell, rent, or transfer your personal data to third parties for commercial purposes. Data is only shared with operational partners necessary to deliver the service and with authorities when required by law.

Communications with Consent

Marketing communications via email, SMS, or push notifications are sent only to users who have given explicit consent. You can withdraw that consent at any time through your account dashboard or by contacting support.

LGPD Compliance and Regulation

Data collection and processing at pk44 are grounded in defined legal bases: contract, legal obligation, and legitimate interest. No data is collected without a clear purpose proportionate to the service provided.

This summary is for informational purposes only. The full document below takes precedence over any summarized interpretation. If you have questions about how your data is handled, contact the pk44 Data Protection Officer at contato@pk44.life.

1

Data Controller

The pk44, operated by the entity responsible for the pk44.life platform, is the controller of the personal data collected under this Privacy Policy. The controller is the entity that determines the purposes and means by which personal data is processed, pursuant to art. 5, item VI, of Law 13.709/2018 (LGPD).

To exercise your rights as a data subject or for questions related to the handling of your personal information, please contact us at contato@pk44.life. The Data Protection Officer (DPO) of the pk44 is responsible for responding to requests within up to 15 calendar days, as required by the LGPD.

Legal basis: This Policy was drafted in accordance with Brazil's General Data Protection Law (LGPD — Law 13,709/2018), Law 14,790/2023 (fixed-odds Sports Betting), and the supplementary rules issued by the National Data Protection Authority (ANPD) and the Ministry of Finance.

2

Data We Collect

The pk44 collects different categories of personal data depending on the stage of your interaction with the platform. The table below describes the main data collected, its source, and its general purpose:

Category Examples When it is collected
Identification Data Full name, CPF, date of birth, government-issued ID Registration and KYC Verification
Contact Data Email address, mobile number with area code, residential address with zip code Registration
Financial Data Pix key, bank details for withdrawals, deposit and withdrawal history Deposits, withdrawals, and financial KYC
Activity Data Betting history, games accessed, crash game sessions, and poker Continued use of the platform
Technical Data IP address, device type, operating system, browser, approximate location Platform access
Communication Data History of support interactions and emails sent to pk44 Customer Support
Preference Data Account settings, favorite sports, notification preferences Experience personalization

The pk44 does not collect sensitive personal data (such as racial origin, health information, biometrics, or sexual orientation) except where strictly required by specific regulation and with your explicit consent. No data is collected beyond what is necessary for the purposes described in this Policy.

3

Purpose of Processing

The personal data collected by the pk44 are used exclusively for the following purposes:

  • Account creation and management: Account registration, authentication, and user profile management on the platform.
  • Identity verification (KYC): Age, identity, and residence verification as required by Law 14.790/2023 and anti-money laundering regulations.
  • Processing financial transactions: Deposits via Pix, boleto bancário, credit/debit card, PicPay, or Mercado Pago; withdrawals to registered bank accounts and Pix keys.
  • Service provision: Access to Sports Betting (Brasileirão, Copa do Brasil, Libertadores, and other competitions), crash games, poker, slots, and Live Casino.
  • Customer support: Handling questions, complaints, and requests via live chat or email.
  • Fraud and money laundering prevention: Monitoring of suspicious activity in accordance with Central Bank and Federal Revenue Service regulations.
  • Relevant communications: Notifications about your account, bets, results, and promotions — only with consent for marketing communications.
  • Responsible gambling: Monitoring usage patterns to identify potential risk situations and activate protective tools when necessary.
  • Service improvement: Aggregated and anonymized analysis of platform usage to improve features and user experience.
  • Legal and regulatory obligations: Compliance with orders from Brazilian judicial, regulatory, or tax authorities.

The pk44 does not use your personal data for purposes unrelated to the services you signed up for when creating your account. No behavioral profiles are sold to advertisers, and no data is shared with third-party advertising platforms.

4

Legal Basis for Processing (LGPD)

All personal data processing carried out by the pk44 is grounded in at least one of the legal bases set out in art. 7 of the LGPD. The main bases applied are:

  • Contract performance (art. 7, V): Processing required to provide the services you contracted when creating your pk44 account — including deposits, withdrawals, bets, and access to platform features.
  • Legal or regulatory obligation (art. 7, II): Processing required by Law 14.790/2023, Central Bank regulations, Federal Revenue Service, COAF (anti-money laundering) and other applicable regulations governing the betting sector in Brazil.
  • Legitimate interest (art. 7, IX): Processing for the purposes of fraud prevention, platform security, betting market integrity, and continuous service improvement — always balanced so as not to infringe on your fundamental rights.
  • Consent (art. 7, I): For sending marketing communications, personalizing offers, and using non-essential cookies. Consent may be withdrawn at any time.
  • Exercise of legal rights (art. 7, VI): Data retention required for defense in judicial, administrative, or arbitration proceedings related to your account.

Where processing is based on consent, you will be clearly informed before providing it and may withdraw it at any time without affecting your access to the essential services of the pk44.

5

Data Sharing with Third Parties

The pk44 does not sell or share your personal data with third parties for commercial purposes. Data sharing only occurs in the situations listed below, each with a defined purpose and proportionate scope:

  • Technology and infrastructure providers: Companies that operate servers, payment systems (including Pix and card processors), game providers (suppliers of crash games, slots, and live casino), and fraud detection tools. These partners process data as operators, under contracts that require them to follow the same data protection standards as pk44.
  • Financial institutions: Brazilian banks and fintechs involved in processing deposits and withdrawals (Nubank, Itaú, Bradesco, Banco do Brasil, PicPay, Mercado Pago, and others) receive only the data strictly necessary for each transaction.
  • Regulatory and judicial authorities: When required by law, court order, or the demand of a competent authority — such as the Federal Revenue Service, Central Bank, COAF, Ministry of Finance, and Brazilian public security agencies.
  • Compliance audits: Independent auditors who verify the platform's compliance with betting regulations and the LGPD are granted restricted access to only the data required for the audit, under a confidentiality agreement.

Any third party that receives personal data from users of the pk44 is subject to contractual confidentiality and security obligations consistent with LGPD requirements. The pk44 is jointly liable for any violations caused by contracted operators.

Important: pk44 never shares your betting history, account balance, or financial data with third parties not directly involved in providing the service you used.

6

Data Storage and Security

The pk44 implements technical and organizational measures to protect your personal data against unauthorized access, alteration, improper disclosure, or destruction. The main measures in place include:

  • SSL/TLS Encryption: All communications between your device and the platform are encrypted, including live betting traffic, Pix deposits, and balance inquiries.
  • Encryption of data at rest: Sensitive data stored on pk44 servers — such as CPF, banking details, and KYC documents — is encrypted at rest using modern standards.
  • Access controls: Internal access to user data is restricted by role and recorded in audit logs. Only staff with a legitimate need may access specific personal data.
  • Security monitoring: Automated intrusion detection and anomaly monitoring systems continuously scan the platform to identify unauthorized access attempts.
  • Authentication: Access to the logged-in area of your account is protected by a password. pk44 offers two-factor authentication (2FA) and strongly recommends enabling it for added security.
  • Security testing: The platform undergoes periodic security assessments, including penetration testing carried out by specialized teams.

In the event of a security incident that may affect your personal data, the pk44 will notify the ANPD and affected data subjects within the timeframe established by the LGPD, describing the nature of the incident, the data involved, and the measures taken to mitigate it.

7

Data Retention

The pk44 retains personal data for as long as necessary to fulfill the purposes for which it was collected, respecting the minimum retention periods required by law. The main retention criteria are:

  • Registration and KYC data: Retained for as long as the account is active and for a minimum of 5 years after account closure, in accordance with anti-money laundering requirements (Law 9.613/1998) and Central Bank regulations.
  • Financial transaction history (deposits and withdrawals via Pix, boleto, card, PicPay, Mercado Pago): Retained for a minimum of 5 years for tax and regulatory compliance purposes.
  • Betting history and platform activity: Retained for as long as the account is active and for up to 2 years after closure, unless a legal obligation requires a longer retention period.
  • Customer support data: Retained for up to 2 years after the ticket is closed, for quality assurance and dispute resolution purposes.
  • Access logs (IP address, sessions): Retained for 6 months as required by the Brazilian Internet Civil Framework (Law 12.965/2014), and may be extended in the event of an active investigation.
  • Marketing consent data: Retained until consent is withdrawn and for an additional 1 year as proof of consent.

Once the applicable retention period ends, data is securely deleted or anonymized so that the individual can no longer be identified. Anonymized data may be retained for statistical purposes and service improvement.

8

Cookies and Tracking Technologies

The pk44 uses cookies and similar technologies to ensure the platform functions properly, improve the user experience, and — with your consent — personalize content and communications. The types of cookies used are:

  • Essential cookies: Required for the basic operation of the platform — such as keeping your session active, processing bets, and securing transactions. They cannot be disabled without affecting your use of the service.
  • Performance cookies: Collect anonymous information about how users navigate the platform — pages visited, session duration, errors encountered. Used to improve performance and usability.
  • Functionality cookies: They remember preferences such as language, account settings, and betting filters to personalize your experience on future visits.
  • Analytical cookies: Used for aggregate usage analysis of the platform. Data is anonymized whenever possible.

By accessing the pk44 for the first time, you will see a cookie notice and can manage your preferences for non-essential cookies. Essential cookies cannot be disabled as they are required for the service to function. For performance, functionality, and analytics cookies, consent can be withdrawn in your account's privacy settings.

The pk44 does not use tracking pixels from external social networks or integrate third-party behavioral advertising tools into the platform.

9

Your Rights as a Data Subject (LGPD)

The LGPD grants you, as the holder of the personal data processed by the pk44, the following rights, which can be exercised at any time by emailing contato@pk44.life:

Access (art. 18, I and II)

Confirm whether we process your data and obtain a copy of the information pk44 holds about you, including the purpose, retention period, and with whom it has been shared.

Correction (art. 18, III)

Request the correction of outdated, incomplete, or incorrect data. For account details such as address, email, and phone number, corrections can be made directly in the account dashboard.

Erasure (art. 18, VI)

Request the deletion of your personal data processed on the basis of consent. Data processed under a legal obligation or for contract performance cannot be deleted before the minimum period required by law.

Portability (art. 18, V)

Receive your data in a structured, machine-readable format for transfer to another controller. pk44 provides account data and betting history exports upon request.

Withdrawal of Consent (art. 18, IX)

Withdraw consent given for processing activities based on this legal basis — such as marketing communications — at any time, without affecting access to the platform's essential services.

Objection and Complaint (art. 18, VII and §4º)

Object to processing based on legitimate interest and file complaints with the ANPD (National Data Protection Authority) if you believe your rights have been violated.

The response period for rights requests is up to 15 calendar days from receipt. In cases requiring more complex identity verification or legal analysis, the deadline may be extended with a justified explanation.

10

Minors

The pk44 is a platform intended exclusively for individuals aged 18 and over. We do not knowingly collect personal data from minors.

The identity verification (KYC) process is designed to identify and prevent minors from accessing the platform. Should the pk44 determines that data from a user under 18 has been collected, all information will be immediately deleted, the account will be closed, and any deposited amount will be refunded — without bonuses — to the original payment source.

If you suspect that a minor has created an account on pk44, notify us immediately by emailing contato@pk44.life. The pk44 takes all necessary steps to ensure the platform is used by adults only.

Parental responsibility: If you are responsible for minors and share devices at home, set up parental controls on your phone or computer to prevent access to betting platforms. pk44 is not responsible for access by minors who use an adult's documents or personal data to create an account.

11

International Data Transfer

Some of the technology providers that pk44 uses — such as cloud computing services, game providers, and security analytics tools — may be located outside Brazil. When this occurs, the pk44 ensures that international data transfers comply with the requirements of art. 33 of the LGPD:

  • Transfers to countries recognized by the ANPD as providing an adequate level of data protection;
  • Use of standard contractual clauses approved by the ANPD with international operators;
  • Assessment that the data recipient provides guarantees equivalent to those required by the LGPD for the protection of Brazilian data subjects.

The pk44 maintains an up-to-date record of all international data transfers and the safeguard instruments in place, available for review by the ANPD upon request.

12

Changes to this Privacy Policy

The pk44 may update this Privacy Policy periodically to reflect changes in data processing practices, applicable legislation, or the services offered. Any material change will be communicated to users at least 14 days in advance by email and through a prominent notice on the account dashboard.

When changes are required by law or by an ANPD ruling, they may take effect immediately, with notification provided as soon as reasonably possible.

The current version of this Policy will always be available on this page, with the date of the last update shown at the top. We recommend checking this page periodically to stay informed about how the pk44 processes your personal data.

13

Contact and Data Protection Officer (DPO)

To exercise your rights as a data subject, clarify questions about this Policy, or report any privacy concern on the pk44, contact our Data Protection Officer (DPO):

  • Email: contato@pk44.life — use the subject line "Privacy / LGPD" for faster handling.
  • Live chat: Available 24 hours a day from the platform dashboard. Let us know your query concerns data privacy so it can be forwarded to the DPO.
  • Response time: Up to 15 calendar days for rights requests, as required by the LGPD. General inquiries are answered within 2 business days.

If the response from pk44 is not satisfactory, you have the right to file a complaint directly with the National Data Protection Authority (ANPD), the body responsible for overseeing LGPD compliance in Brazil.

Questions about bets, withdrawals, or bonuses should be directed to pk44's general support team via live chat. The DPO handles exclusively matters related to personal data processing under the LGPD.

Why data privacy matters for bettors on pk44?

When you create an account on any betting platform, you are sharing highly sensitive information: CPF, bank details, proof of address, transaction history. If mishandled, this data can cause serious harm — from financial fraud to social engineering scams. That is why understanding how the pk44 handles this information isn't red tape: it's part of the decision to trust the platform with data this important.

The LGPD established a legal framework in Brazil that places the data subject — that is, you — at the center of all decisions. Before the law, it was common for digital platforms to collect data without clearly explaining what it was used for, how long it would be kept, or who it would be shared with. That has changed: any company operating in Brazil is required to be transparent about how personal data is processed, and the pk44 is committed to fulfilling this obligation in practice, not just on paper.

One important point for Brazilian bettors: the KYC process — identity verification — is required by law for regulated betting platforms in Brazil under Law 14.790/2023. It is not a choice made by the pk44. It is a regulatory requirement designed to ensure the platform is not used for money laundering and that only users aged 18 and over have access. Understanding this helps avoid the frustration of trying to withdraw before completing KYC — it is not unnecessary red tape, it is compliance with Brazilian law.

One last practical reminder: keep your pk44 login credentials safe. pk44. The platform will never ask for your password via email, chat, or phone. If you receive any communication requesting your password or banking details on behalf of pk44, treat it as a fraud attempt and report it immediately through official support at contato@pk44.life.

LGPD Compliance and Regulation

Pk44 processes personal data in compliance with the LGPD (Law 13.709/2018) and sports betting regulations (Law 14.790/2023). KYC processes, data retention, and security measures follow the requirements set by the Ministry of Finance, the Central Bank, and the ANPD.

View Terms and Conditions
Responsible Gaming

Pk44 provides responsible gambling tools — deposit limits, account breaks, and permanent self-exclusion — all accessible from your account dashboard. If you or someone you know needs help related to gambling, call 188 (CVV), available 24 hours a day.

Responsible Gaming
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Your Data, Protected

Create your account on pk44 with security and privacy

Register with your CPF, deposit via Pix from R$ 20.00, and keep your data protected with encryption and full LGPD compliance. Bet on the Brasileirão, play crash games, and withdraw in up to 5 minutes.

Subject to Terms and Conditions. For individuals aged 18 and over residing in Brazil only. Please gamble responsibly.

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